From: Digital Artist / Illustrations / Specific to: Digital Artist
Waste Management Campaign
Waste Management Campaign Design and Illustrations
Shellharbour City Council is committed to implementing initiatives that will make the city a dynamic and vibrant place to live.
HAPPY DECAY was engaged to create a new waste educational campaign through illustrations that will encourage residents to use the right bins to ‘sort out’ their waste – Waste (red), Recycling (yellow) & FOGO (green) bins. Different to the usual ‘do this’ or ‘don’t’ do this’ type of messaging, the use of bright colourful designs will assist with positive behaviour change.
Recycling Characters and Truck Design
Domestic Waste Characters and Truck Design
FOGO Characters and Truck Design
The idea to put new designs on garbage trucks initiated the concept of why not have moving murals themed in red, yellow & green colours to help identify with bins. This will help residents quickly identify what truck is approaching but also attract attention in a fun, engaging way.
Waste Marketing Campaign Design Brief
Custom graphics / mural-style garbage trucks require 3 different artworks that have a background, 1-2 characters per artwork/theme & other fun elements.
The 3 different artworks will be themed in their respective colours:
- Red “Waste, let’s get it sorted” – Landfill items (plastic bags, coffee cups, etc)
- Yellow “Recycle right” – Recycling (Plastic bottles, cardboard, cans, etc)
- Green ”If it’s food, it’s FOGO” – FOGO (Food organics, garden organics – food of any type, plants, etc)
They need to be:
- Colourful, fun & bright
- Elements of discovery
The artwork needed would be themed with characters in a digital format (most likely vectors). They would be applied to:
- Garbage Trucks
- Website landing pages
- Social posts
- Digital/print advertising
- Merchandise (totes, stickers, etc)
Custom Hand Drawn Font
A custom hand-drawn font was created to be used across all the promotional material both digitally and printed based.
Back to: Digital Artist / Illustrations
