Onsite for Prada & Adidas Collaboration
Prada in Sydney contacted me in regards to being a part of their launch with their collaboration with Adidas in Sydney. I submitted my illustration and had to have Prada HQ in Italy review my work before getting the final approval as the artist for the event.
Prada on releasing of their Adidas sneaker collaboration wanted to have each customer presented with a customised illustration graffiti-style signature card. This included an illustration of the sneaker and then coloured to match one of the three colours available for purchase.
As customers purchased their Prada / Adidas sneakers I then took their name or nickname and styled up their name and coloured and worked up their sneaker illustration as a custom card with their purchase.
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